'We want to become India's topmost integrated studio, working in different languages.'
Users send a message on the app and a virtual assistant responds.
From Rs 191 billion in 2019, the world's largest film producing industry now stands at Rs 72 billion thanks to the pandemic.
The argument that the pandemic has given a boost to streaming video is fallacious. Only three OTTs saw a rise in viewership; the others fell.
Netflix and Amazon Prime are raising their stakes in the game, commissioning original shows and going all out to acquire regional films for their libraries.
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